Tōstify
We Pair Wine With People
“Here’s to creating a new business in 120 days. Cheers!”
That’s a commitment toast we made in late-spring 2018.
Tōstify is a new way for consumers to find and buy wine online and have it shipped directly to them. More than just an e-commerce site, we’re building the Tōstify brand based on the premise of pairing wine with people. Central to the experience is an innovative tool that recommends wines based on a consumer’s personality, interests, wine-drinking occasions and palate.
Identity
"First you Tōstify and then you toast." In other words, to Tōstify is to find your perfect wine.
Our ō in the mark is intentional so that you say it like "toast."
The shape of the semicircle macron above the "o" visually refers to the wine as it fills into a glass.
Tostify.com
Our website experience welcomed people in and encouraged people to getting a personal evaluation of what wine would matche them best.
Pairing Wizard
We worked with master sommeliers and psychologists to create a custom algorythm that pairs you with wine. People take a short quiz including questions about their palette as well as their personal preferences and we're suggested wine pairings.
After completing the quiz, people recieved their results. Each wine was given a pairing score that showed how closely it paired ot their answers. People could buy in packs of 3, 6, or 12.
And poof, perfectly paired wine would show up at your door.
Campaign
With the promise of pairing wine with people, we created marketing that would pay off that promise - like these posters.
