We Pair Wine With People

“Here’s to creating a new business in 120 days.  Cheers!” 
That’s a commitment toast we made in late-spring 2018. 

Tōstify is a new way for consumers to find and buy wine online and have it shipped directly to them. More than just an e-commerce site, we’re building the Tōstify brand based on the premise of pairing wine with people.  Central to the experience is an innovative tool that recommends wines based on a consumer’s personality, interests, wine-drinking occasions and palate. 



"First you Tōstify and then you toast." In other words, to Tōstify is to find your perfect wine. 

Our ō in the mark is intentional so that you say it like "toast."
The shape of the semicircle macron above the "o" visually refers to the wine as it fills into a glass. 

SGWS_DTC_Identity_Exploration_Tostify_Ads4 Copy

Our website experience welcomed people in and encouraged people to getting a personal evaluation of what wine would matche them best.


Pairing Wizard

We worked with master sommeliers and psychologists to create a custom algorythm that pairs you with wine. People take a short quiz including questions about their palette as well as their personal preferences and we're suggested wine pairings. 

Question 1
Question 4
Question 6
Question 5
Question 9
Question 11
Question 12
Question 14

After completing the quiz, people recieved their results. Each wine was given a pairing score that showed how closely it paired ot their answers. People could buy in packs of 3, 6, or 12. 

Wizard Results
Email – Order Confirmation

And poof, perfectly paired wine would show up at your door.



With the promise of pairing wine with people, we created marketing that would pay off that promise - like these posters.