In 2009, I led a team of creatives, developers, 3D animators, and 3rd party vendors to create the third iteration of the Happiness Factory microsite and associated digital campaign. The digital campaign includes a microsite, banner advertisements, co-marketing on partner websites, MSN Messenger games, and an iPhone application. The banner advertisements and marketing on partner websites drive traffic to the microsite.
Our microsite served as the hub for our campaign. We wanted people to feel immersed in the underground world of the Happiness Factory. The one character that allowed us to do just that was the indispensible worker. Gamers would play as the worker and get into adventures throughout the many places within the factory. Levels included the coin run where players would have to keep their speed and run on top of a coin and jump to avoid obstacles and grab cokes along the way. Another level was to fix the fence that the Kissy Puppies keep breaking. Sledding through a 3D ice luge with care while on top of a coke cap. Soda pop and lock would challenge players to keep up with some hot dance moves.
The MSN Messenger games let players unlock content by playing their friends. They could also have fun with “buddy icons” of characters from the factory, which respond to instant messenger conversations by changing their expressions. The Happiness Factory MSN Messenger campaign launched with four different two-player games across multiple markets and languages.
Happiness Factory Mortar Men is a 3-D (open GL) game for iPhone and iPod Touch. Created as part of Coca-Cola's Happiness Factory 3 campaign, the game includes 3 modes for game play, multiple levels, and Facebook Connect integration. The project included design, animation, 3-D game creation, and technical development.
Webby Award - Peoples Voice
Gold Best in Show at the MIXX Awards
Adweek Buzz Award for Best Integrated Campaign
Shortlist Cannes Cyber Lions
Finalist Clio Awards
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