In 2008, we created an Alternate Reality Game that allows people to find the most anticipated film by Guinness yet. To do this we created a deep and immersive game that took place all across the internet.
Participants would use our online hub to watch the film and inspect it for clues to unlock 12 dominoes. Once they found something, they would scour the internet to find answers. We hid them everywhere. From fake sites to social accounts to youtube.
And the person who succeeded would be rewarded in two ways. One, they would be the first to host the coveted film on their own YouTube channel before the commercial released on TV. And two, they would receive a solid gold domino.
NY Festivals - Innovation Awards - Gold
London International Advertising Awards - Gold
Art Director's Club - Silver
WON Report - Integrated Campaign - Bronze
Art Director's Club - Merit of Distinction
Campaign - Big Awards Shortlist
One Show - Merit
Clios - Shortlist - Brand Building & Online Games
Webby Awards - Honoree